Awarded 1-star Michelin in 2019-2021, Ramen House Konjiki Hototogisu serves ramen made with a unique blend of Hamaguri clams and pork broth to all privileged customers. As the only 1-star Michelin Ramen restaurant in Hong Kong, they were desiringfor media exposure with event and PR services support.
Strategy - Opening Marketing Promotion
To celebrate its first restaurant opening in Festival Walk, Go In Marketing have invited various guests from different walks, including celebrities, bloggers, youtubers to celebrate and participate in the opening ceremony of Ramen House Konjiki Hototogisu. The participating KOL included Mag Lam, Fat Boy, CYN Bunny and illustrator Cuson.
From holding and planning the media day, media pitching, KOL tasting to opening event, we were wholly involved in every step to deliver the all-rounded professional PR branding solutions, in order to arouse peoples’ awareness and boost sales.