Story
b+ab is the first in-house brand of I.T group. Alike an algebraic expression, b+ab features a yet-to-complete identity, to signify the interweave of creative elements which are boundary-free and waiting to be decoded and re-coded. To create your own style, the diversified designs of b+ab allow you to live a comfortable life and be yourself.
b+ab’s Girl Power collection allows girls to show their own characteristics and sunshine. Aiming to spread the message of Girl Power, we collaborated with 29 micro influencers to make posts and repost as stories on their Instagram.
As an intermediary between b+ab and micro influencers, we created, executed and administered the marketing campaign in terms of creative ideas, shooting direction, KOL and MI management , media planning, logistics, quality-checking, and performance analysis.
To raise interaction and engagement, we have adopted a call-to-action approach, which is the clickable link, on Instagram stories to drive viewers to directly visit the I.T
e-commerce platform. According to the results, the top micro influencer drove more than 9,900 accounts reached, 1,400 post engagements and 1,900 story views respectively.
Strategy
Aiming to create awareness and drive sales of the autumn collection, we collaborated with 20 micro-influencers to create posts and stories on their Instagram.
As an intermediary between BEAMS and micro-influencers, we created, executed and administered the marketing campaign in terms of creative ideas, photo shooting direction, KOL and MI management, media planning, logistics, quality-checking, and performance analysis.
To raise interaction and engagement, besides adding clickable links, using the “Add Yours” feature on Instagram stories gains engagement and exposure. According to the results, the top micro-influencer drove more than 13,800 accounts reached, 3,200 post engagements, and 5,100 story views respectively.
Story
Strategy
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan. Basic and excitement are the main theme of BEAMS designs, which pursue casual basics for a modern casual look.
