Dettol
Campaign featuring HK Olympic Athletes Illustrators cultivating product positioning Media Placement, MI Moms & Giveaway Crossover with Yoga Studios
Multiple usage for cleaning and antiseptic disinfection with refreshing aloe vera scent.
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Kills 99.9%^ of germs;
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Anti-mite;
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Free from Parabens, phthalates, phosphorus, mineral oil & antibiotics.
Strategy - Joint collaboration with Sports Centre
We have also conducted a joint-marketing campaign with different fitness centres and yoga studios, including Waterfall, Air Fitness and Beearth Yoga. The DETTOL ANTISEPTIC LIQUID WITH ALOE VERA were distributed to the centres and yoga studios and displayed in the venue, to draw the attention of the visitors and guests. The exposure of Dettol’s products has successfully been optimised.
Strategy - Hong Kong Athletes
We invited Mr. So Wa Wai, Mr. Tang Chun Man and Miss Tse Ying Suet to promote the feature product.
The 2021 Tokyo Olympic Games has inspired and motivated the public to pay attention to the Sports industry and Hong Kong athletes. Go In Marketing has grasped the best timing to line up several popular athletes to serve as the representatives of DETTOL ANTISEPTIC LIQUID WITH ALOE VERA.
Strategy - Collaboration with Hong Kong Illustrators
To promote the new idea “All Laundry should be added with disinfectant”, illustrators Cuson Lo and Yan Comic have sketched their fun idea out and spread it on social media.
